Making saving simple, powerful and automatic

Problem

AutoSave helps 1.2 million customers build their savings every month—but hardly anyone knows it exists. With limited visibility on the Capital One website, adoption stalls, leaving money on the table for both customers and key metrics like balances and primary banking relationships.

Solution

Launch a dedicated AutoSave feature page and an email campaign to put the product front and center for new and existing customers.

Result

Stronger awareness. Higher adoption. More new accounts, bigger balances, and deeper primary banking relationships—all reinforcing Capital One’s promise to help customers grow their money.