Making money access fast and friction-free

Problem

Many customers still think setting up direct deposit is complicated—and switching banks feels like a headache. Only 59% of surveyed Capital One customers agreed that the bank “enables convenient access to customers’ money,” highlighting a major perception gap.

Solution

Shine a spotlight on Early Paycheck to boost awareness of direct deposit. We paired crisp, benefit-first copy with clean, intuitive design to break down the value in a simple, instantly understandable way.

Result

A low-effort, high-impact, always-on campaign that puts Early Paycheck front and center—giving customers confidence that accessing their money at Capital One is not just easy, but effortless.