Giving checking onboarding emails a facelift

Problem

Capital One rolled out new brand standards to elevate its premium image — which meant a full overhaul of existing creative. For the bank team, the first priority was revamping the 360 Checking onboarding email journey.

Solution

We ran 10 pre-market tests, uncovering sharp insights that shaped the creative and fueled data-backed recommendations for our partners.

Result

A tighter, smarter customer journey that looks great and removes friction from account setup. And the payoff? A 51% jump in the likelihood that 360 Checking becomes a customer’s primary bank account.